


This is Helen. She is 26. Originally from Dublin, she has spent the past couple of years living in Spain and has recently settled in London. She is a PA at a big marketing firm.
Helen's bag choosing/decision making is quite interesting. I've spent some time with Helen as I've been working for her agency on a bit project. She is totally the life and soul of the party. She is always the one to arrange the drinks nights out and is the last one to go home. She always has the most positive attitude around the office and is very smiley and accommodating. She is very outgoing and I notice that people from other departments come over to talk to her and joke with her.
So, I was very surprised when she told me that she chooses handbags that are understated and simple. She wants a bag that doesn't draw attention to her or what she is wearing. She says this is why she always wears black too. So, while her personality is very large and loud, her handbag is medium sized and very understated.
She bought this handbag when she was in Spain on a recent trip. Handbags are cheaper in Spain than in the UK. Helen feels that this handbag is "classy" and "versatile". It's big enough to hold a lot but not too big to hurt her shoulder or weigh her down.
Inside her handbag are the usual things:
Tissues -- her nose is always running and she MUST have tissues with her at all time. If she doesn't have tissues she'll take toilet roll!
Gum & Mints -- especially handy after she has a big night out, which is quite frequent. Helen likes to take her lovely personality out with her at night!
Keys
Wallet
Mp3 Player for her commute
Umbrella
Cigarettes
Hair ties
Spare hoop earrings
Face Powder
Of all the things in her handbag, she would die with out the usual things -- wallet, mobile, Mp3 player. She also couldn't do without her umbrella... If it rains it ruins her hair.
"My handbag gives me security. It holds all my junk and I'm prepared for work and play... I'd feel naked if I didn't have it with me."